Zulily - PDP Competitor Research
(Jan 2019 - Now 2019)
I am one of the 3 leads on the Product Experience Squad and the go-to person for UX/CX related matters for all platforms. As a squad leader, I’ve been doing UX research and competitor analysis for our roadmap 2020. Working with marketing leaders and our product manager, I’ve been coming up with new ideas for 2020 as well as addressing old issues. Here is an example of my study for Product Details page:
Compare Size (Fossil, desktop only)
YMAL (You May Also Like module)
Size Fit Tabs
mWeb example. Specific sizes for Standard, Petite, and Plus.
Quantity
mWeb examples. You should be able to select quantity of some items.
Back to Cart
mWeb example. You can go back to CTA add to cart by tapping the cart icon.
Sticky Product Tile (desktop only)
Details for mWeb
Tabs for Details (desktop only)
Product Image
Article about size of product image (last updated: Dec 2017) : https://conversionxl.com/research-study/product-image-size-value/