TREKRDOG
(Feb 2016 - Nov 2016)
I was one of a startup group as a creative director supporting all the design directions including branding, UI/UX, and business decisions for Trekrdog, a discovery & social app specifically targeting “dog owners”.
Sales pitch:
“Let's face it, your pet is family.
TrekrDog revolutionizes the way you live and travel with your pets. With an easy pet-centric platform you can book your next vacation, find local pet friendly restaurants, shopping and nearby attractions.
TrekrDog provides the ability for you to create a profile all about your pet. You begin with some simple questions; breed, weight and age. You can then use your dog's profile and find out if they are welcome at the next vacation home you discover.
The adventure doesn't stop there! Bring TrekrDog with you on the go. With the TrekrDog mobile app, you can receive notices of dog friendly events and attractions.
Join a local 'Pack' and find other Trekrs to meet with. Find the perfect dog beach to watch the sunset and enjoy ice cream at the only creamery that makes gourmet dog treats.
Trekrdog, leave the details to us and enjoy your family!”
Look & Feel for Branding
Product Concepts
Four Major Features One Core Product
Features:
Discovery
Search
Social
Core Product:
Pet Profile
Possible product:
TrekrTrakr - Track your dog
Pet Profile
Primary Info
Age
Breed
Weight
Secondary Info
Personality/Social Skills
Shed Type
Vocal
While many apps are realizing that placing pet related services as a category (i.e. yelp, Travelocity, etc), None of them are putting the pet as the primary focal point. TrekrDog’s Pet Profile provides a pet-centric experience that allows pet owners to easily find and discover places that fit their best friend. With pet profiles, TrekrDog creates a demographic database that is not currently available in today’s mobile marketplace. This key fact will allow a unique B2B opportunity to highly target specific pets/owners based on information gathered about the pet in combination with the user and device information.
Discovery
Discovery allows you to search and discover local parks/adventures, businesses and services that are pet friendly. Users can rate and share experiences with each listed business.
Discovery Notification
With intelligent location services, Trekrs can be notified of intriguing businesses to visit while traveling.
Social TrekrDog- Pack
Creating ‘Packs’ or connect with individuals
- Finding and creating local packs (interest based, breed based, etc)
- Finding Packs on the roadSharing Photos in timeline
Messaging
About section